Travel Re-Imagined is Stay Put!
TRAVEL RE-IMAGINED IS STAY PUT!
Changes To Our Industry in 2020 and Beyond...
A Letter from Flowers Hotel Group:
Wishing you an incredibly happy July Fourth and more!
Looking back- the first and second quarter is a wrap as we knew it. Our objective is still the same objective. Only it is a little bit unique. Objectively speaking, travel re-imagined is resting comfortably on our shoulders here at Flowers Hotel Group (a full-service representation and consulting company for independent hotels based in the heart of LA) for the rest of 2020 and looking ahead to some of 2021. After all, we have travel restrictions and the group & event business shutting because of social distancing protocols.
Six months in, the pandemic remains to cast a long shadow on the Hospitality Industry worldwide. A few weeks back, with the talk of reopening the economy, we woke up and joined the rest of California! We left our corporate and event market niche tucked neatly away for the time being and turned to the trusty “Staycation” segment of the business. Staycations promise families and tastemakers dreamy luxuries of all sorts of special offerings.*
To re-imagine travel can save our spirit, our business, to create an elevated safe and secure experience. We are adapting every day and learning newfound skills and powers by application, while jointly leaning towards our peers. We are learning and modifying daily. One thing remains true: Being in business is to know your Client and to know the always changing market. One rule has always been 80% of your business will come from 20% of your market. This measurement is still true today. We have the same measured approach, but for much less of a percentage in potential revenue, and within an entirely different experience.
Working with local businesses, independent hotels, and companies worldwide, we have an opportunity to refresh and revitalize partnerships and collaborations in the era of COVID-19 and looking ahead post COVID-19. Long after we tuned into our local LA City Hall, Sacramento, and even stretched our television screens all the way to Albany NY for daily updates and facts, we discovered something: Being “in this together” gave us comfort and optimism, but mostly hope.
A bygone time may be upon us now as we look to our futures. And yet, we at Flowers Hotel Group (Lenore, Mara (recently relocated to Rome), Mo, and Marilyn) look forward to seeing each of you in person one day, talking and telling tales. As the Red Car once whisked the public to and from downtown to Orange County and back in around in LA, we look forward to this century’s Red Car version - the Metro Purple Line - to be transported away in all sorts of directions again and back!
Try to plan, schedule, stay put, and book a Staycation before we all become mobile soon enough. On property, regular services and operating procedures have changed. Always, “Know Before You Go” referring to the property’s website, or call the property directly and book directly and enjoy. In the meantime, we wish you a summer of self-discovery that will hopefully lead to some wonderful new horizons. Together, we can re-imagine travel and deliver more than expected!
– Jody Flowers - Founder and Director of Sales & Marketing, Flowers Hotel Group
* All events and special meetings and groups organized by Flowers Hotel Group will be delayed until further notice, however- join us, call us or email us if you have a special project or an idea you’d like to share!